Forget Brute Force — The Secret to Effortlessly Selling Your Business

Life isn’t about repeatedly moving the biggest rock you can find.

It’s about consistently moving the small pebbles, again and again, until displacement and momentum naturally move the rock down the hill.

Think of building or exiting your business as this very analogy: the big goals (the massive rock) seem intimidating and almost impossible at first glance. Yet, by focusing on smaller, strategic tasks—those seemingly insignificant pebbles—you generate the momentum needed to achieve what initially seemed overwhelming.

Every day, tackle those small, manageable tasks—perfect your processes, nurture customer relationships, build robust systems, and foster your team’s development. Each small step builds upon the last, creating a cumulative effect powerful enough to move mountains.

So, don’t exhaust yourself by pushing against a single giant obstacle. Instead, move the pebbles, let momentum do its work, and watch your biggest goals become achievable.